COVID-19 highlights a role for functional foods in combatting anxiety

Discusses the idea that brands will need to engage with a different set of benefit propositions around food and beverages: how they aid wellbeing.

Why it matters

COVID-19 has had a significant impact on the mental health of people everywhere, and they’re looking for ways to reduce stress and anxiety and improve sleep. A new generation of functional foods (and drinks) is promising to deliver on that score.