Emirates NBD: While You Wait...

Money remittance service DirectRemit turned YouTube pre-roll ads into effective marketing messages to attract more users in the United Arab Emirates.

Campaign details

Brand: Emirates NBD Brand owner: Emirates NBD Lead agency: FP7 McCann Dubai Country: United Arab Emirates Industries: Banks Media channels: Email marketing, Online video, Social media Budget: Up to 500k

Executive summary

DirectRemit is a money remittance solution from Emirates NBD, one of the leading banks in UAE, that offers transfers in 60 seconds or less, for free, at the best rates, from the convenience of a smartphone or a personal computer to many countries aro