MedExpress: Fail Fearlessly

MedExpress, an urgent care centre, encouraged US millennials to stop visiting the emergency room for injuries that could be better treated at MedExpress by turning fail videos into educational material.

Effie Awards Category Context

Urgent care centers are stuck in the middle. And not the good Goldilocks kind of middle. Generations of status quo, trust, familiarity, and certainty all keep people away from urgent care centers and pull them to emergenc

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