Diageo: Pretty Simple Drinks

Diageo, an alcoholic beverages company, launched a campaign that made making drinks easier for consumers with unique in-store displays and recipes to encourage sales across the US.

Effie Awards Category Context

Our target prides herself in throwing a great party. When planning at-home events, she aspires to serve drinks that will make her gatherings memorable. But during her purchase journey, she defaults to wine and beer becaus

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