Do Award Winning Commercials Sell?

The findings from this research study show that commercials with award winning qualities are two and a half times more likely to be associated with marketplace success, when compared to commercials on average.

Objectives of the study

In our business there is a substantial body of opinion that is dismissive if not scornful about Creative Awards. These industry colleagues - and they exist both at Clients and in Agencies - take the view that Awards (the prizes

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