Dettol: Making the invisible visible

Hand-sanitiser brand Dettol reduced rates of diarrhoea among children and grew penetration with an educational campaign in India.

Campaign details

Brand: Dettol Brand owner: Reckitt Benckiser Lead agency: McCann Worldgroup India Contributing agencies: Impact Communications Country: India Industries: Bath toiletries, soap Media channels: Events & experiential Budget: Up to 500k

Executive summary

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