Toyota GB: Getting Hyper-Personal: Using Data to send powerful, relevant and meaningful communications to Toyota customers

Toyota, an automotive brand, used hyper-personalised emails to pull consumers back to its service centres in the UK, consequently driving revenue of more than £5m.

Campaign details

Brand: Toyota GB Advertiser: Toyota Agency: Jellyfish Country: UK

Campaign Overview

Driving people back to service centres

Each year, Toyota communicates to more than 200,000 subscribed customers on behalf of its 190-plus UK service centres. But the industry suffers from low open rates so a new, hyper-personal approach to email was needed.