St Mungo's: 'Dog’s Life'/’It Started’

St Mungo’s, a charity to help homeless people, increased donations across the UK during the winter of 2019 through a campaign that showed the appalling treatment the homeless and their dogs face.

Campaign details

Brand: St Mungo's Advertiser: St Mungo's Agency: Parkhouse Country: UK

Campaign Overview

A warmer Christmas

St Mungo's aims to end homelessness but knows it takes more than putting a roof over someone's head.

Strategy

Many people think homele

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