Sky Winback Team: Missed Parcel DM

Sky, a British broadcaster and telecommunications company, launched a retention campaign in the UK that encouraged ex-subscribers to return to Sky with an email that appeared as a 'you missed us' calling card.

Campaign details

Brand: Sky Advertiser: Sky Group Agency: Sky Creative Agency Country: UK

Campaign Overview

Return to sender

Ignorance isn't bliss when lapsed customers fail to respond. Sky wanted to tackle the issue and win back previous subscribers.

Strate

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