Pets at Home: Very Important Pets Club

Pets at Home, a pet supplies retailer, increased awareness and uptake of its VIP app by relaunching with personalised communications to offer education and humour.

Campaign details

Brand: Pets at Home Advertiser: Pets at Home Group Agency: Go Inspire Group Country: UK

Campaign Overview

Clawing in more spend

Pets at Home already had a popular loyalty programme, Very Important Pets (VIP), but wanted to enhance rewards for members – and their furry friends.

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