Network Rail: EIGHTEEN – The Graphic Novel

Network Rail, the owner and infrastructure manager for most British railways, launched a Graphic Novel at ComicCon in the UK that highlighted the dangers of electrified railways to young people.

Campaign details

Brand: Network RailAdvertiser: Network RailAgency: 23redCountry: UK

Campaign Overview

A shocking story to tell

The rail network operator required a way to make young people take more notice of the dangers of electrified railways.

Strategy...