National Health Service England: We Are Nurses. We Are The NHS.

NHS England, a healthcare service, encouraged more people to consider a career in nursing by using real nurses and patients in its campaign.

Campaign details

Brand: National Health Service England Advertiser: National Health Service England Agency: MullenLowe Group UK, Mediahub UK Country: UK

Campaign Overview

Nursing an institution back to health

The NHS was under siege, facing a supply gap of over 50,000 nurses by 2021. Government funding cuts, workforce shortages and policy changes created the perfect storm: more nurses were leaving than ever or, worse, never applying in the first place. A