NSPCC: Look, Say, Sing, Play – helping parents and babies bond.

NSPCC, a charity campaigning and working in child protection, launched an email campaign that provided tailored tips and activities to parents with the aim of helping them build stronger bonds with their babies.

Campaign details

Brand: NSPCCAdvertiser: NSPCCCountry: UK

Campaign Overview

Helping parents and babies bond

Good interactions with babies are crucial for development, but not all parents have the tools and confidence to succeed. NSPCC set out to change that....