Mitsubishi Motors: Weatherproof Warriors – How a data driven campaign helped Mitsubishi weather the Q1 storms

Mitsubishi Motors, an automotive manufacturer, increased awareness and visits to dealerships in the UK by launching a series of location-targeted digital ads.

Campaign details

Brand: Mitsubishi Motors Advertiser: Mitsubishi Group Agency: Manning Gottlieb OMD Country: UK

Campaign Overview

Stirring up a storm of interest

Mitsubishi aimed to build on its position as an expert in SUV by turning up the heat in bad weather.

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