Liverpool FC scores international success

Liverpool FC, a football club, increased sales of its own-brand products by releasing a series of targeted campaigns when purchase intent was high.

Campaign details

Brand: Liverpool F.C. Advertiser: Liverpool F.C. Agency: Search Laboratory Country: UK

Campaign Overview

Scoring international success

Premier League champions Liverpool wanted to hit £50m in online sales in three years – beginning in a pan

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands