Campaign details
Brand: Klarna Advertiser: Klarna Country: UK
Campaign Overview
A shoo-in for gold
Klarna wanted to big up its sneaker retailers. It launched the world's first bot-free sneaker raffle, generating huge PR and views on YouTube.
Strategy
Klarna needed a highly relevant media partner to ensure the campaign credibly spoke to the target tribe community of European sneaker freaks. It wanted to set foot in their world, improving their experience or solving problems they faced.
