Just Eat: Using AI to serve up the next meal

Just Eat, a food delivery service, encouraged ordering at a time relevant to consumers in the UK and Spain by introducing an AI model that used customer data to better predict when customers were more likely to want food.

Campaign details

Brand: Just Eat Advertiser: Just Eat Country: UK

Campaign Overview

AI serves up the next meal

How do you inspire a customer's next order when millions of people all have their own unique ordering habits?

Strategy

Just Eat knew its previous a

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands