Invesco: Times Change

Invesco, an investment management company, increased brand familiarity in the UK by launching a platform that showed how learning from the past leads to a better future by reinventing classic artworks.

Campaign details

Brand: Invesco Advertiser: Invesco Agency: M&C Saatchi Country: UK

Campaign Overview

Old Master, new tricks

For Invesco, the challenge of attracting investors with lower expectations of returns was compounded by its audience seeing the brand as outdated.

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