D&AD: Masterclassics

D&AD, an educational organisation that promotes excellence in design and advertising, reached senior creative leaders in the UK by sending a torn-out page of their work to highlight where their hard work begins and ends up.

Campaign details

Brand: D&AD Advertiser: D&AD Agency: MRM London Country: UK

Campaign Overview

A twist on classic awards programmes

Unlike many awards shows D&AD is not for profit. That made the promotional budget tiny. So, the annual campaign n

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