BrandZ: Graphic Novel

WPP BrandZ, a brand equity database, launched a Graphic Novel packed with client engagement opportunities and examples of data-generated creativity to better tell its brand story.

Campaign details

Brand: The Store Advertiser: WPP BrandZ Agency: WPP Country: UK

Campaign Overview

A novel approach to data

The mission was to story-tell and visualise the wealth of BrandZ data to illustrate how thousands of brands are understood.


In today's world of communications data is king. By definition, it can also be dense, complex and intimidating, and understood to differing degrees across countries and disciplines.

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