Brand: BT Advertiser: BT Group Agency: Essence, AnalogFolk Country: UK
Gamers get the OP from BT
The broadband giant set out to show 2 million hardcore gamers that better broadband can help them win.
BT Broadband has unbeatable latency. For serious gamers that's the difference between (virtual) life and death. Every millisecond of lag gives their opponents a crucial advantage.