BT x IGN: Overpowered broadband for gamers

BT, a telco company, connected with gamers across the UK by devising a gaming tournament that showcased how BT broadband can help gamers win.

Campaign details

Brand: BT Advertiser: BT Group Agency: Essence, AnalogFolk Country: UK

Campaign Overview

Gamers get the OP from BT

The broadband giant set out to show 2 million hardcore gamers that better broadband can help them win.

Strategy

BT Broadband ha

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