Channel 4: Media that can!

UK broadcaster Channel 4 covered and promoted the 2016 Rio Paralympics through an inspirational campaign.

Campaign details

Brand: Channel 4 Brand owner: Channel 4 Lead agency: OMD UK, 4creative  Country: United Kingdom Industries: TV channels, services, programmes Media channels: Cinema, Direct marketing, Games & competitions, Integrated, Newspapers, Outdoor, out-of-home, Print, general, unspecified, Radio, Social media, Television 3 - 5 million