Castrol CRB: Truck Aasana

Engine oil lubricant brand Castrol put the health of truckers at the heart of its CSR campaign in India.

Campaign details

Brand: Castrol CRB Brand owner: Castrol Lead agencies: Ogilvy, Mindshare Country: India Industries: Tyres, fuel, accessories, services Media channels:Content marketing, Direct marketing, Events & experiential, Livestreaming, Online video, Packaging & design, Public relations, Social media, Television, Websites & microsites, Word of mouth, influencers 3 - 6 months

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