Byblos Bank: Make Small Victories

Lebanese bank Byblos Bank re-ignited interest for its youth account through content and events specially designed to inspire young customers.

Campaign details

Brand: Byblos Bank Brand owner: Byblos Bank Lead agency: FP7 McCann Beirut Contributing agencies: TellTale, UM Lebanon Country: Lebanon Industries: Banks Media channels: Content marketing, Events & experiential, Merchandise & free gifts, Social media, Websites & microsites, Word of mouth, influencers Up to 500k