Bolia.com: Never Waste a Good Crisis: Leveraging Financial Chaos as a Growth Catalyst

Bolia, a Danish retailer of Scandinavian designed furniture, disrupted the traditionally conservative furniture category and leveraged the recession to gain market share and accelerate business growth.

Challenge, context & objectives

Bolia.com is a retailer that designs and sells 'New Scandinavian Design' to the modern, ambitious and design savvy through online and physical stores.

The brand launched in 2000, and for seven experienced continuous a

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