COVID-19 prompted the rise of the citizen shopper, here’s how marketers can engage them

The pandemic has brought about a collective awareness of ‘shadow pandemics’, which has given rise to a new cohort - the citizen shopper.

COVID-19 is often described as the great accelerator – hastening the adoption of digital platforms for shopping, working, socialising and more. The way it impacted the rhythm of our lives however, felt more like the great slowdown, as lockdowns were implemented...

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