Berger Paints: Truck Art Childfinder

Paint brand Berger Paints partnered Roshni Helpline and leveraged the unique truck art tradition to locate missing children in Pakistan.

Campaign details

Brand: Berger Paints Brand owner: Berger Paints Lead agency: BBDO Pakistan Country: Pakistan Industries: Home improvement Media channels: Outdoor, out-of-home Budget: Up to 500k

Executive summary

Every year, more than 3,000 children go missing in Pakistan, a large number of whom are kidnapped and quickly trafficked to various parts of the country. There are few mechanisms to aid in the recovery of these children, and traditional media to rais

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