#BeYourOwnFilter: Introducing Maybelline's new foundation for the Snapchat generation

This case study shows how Maybelline, the cosmetics brand, increased brand awareness and sales in Singapore by tapping into women's love for Snapchat selfies.

Campaign details

Brand: Maybelline Brand Owner: L'Oréal Lead Agency: TBWA\Group Singapore Country: Singapore Industries: Cosmetics, beauty aids Media Channels: Games & Competitions, Online Video, Social media, Websites & microsites

Executive Summary