Badya: The Creative City

Real-estate developer Palm Hills Developments (PHD) used a combination of TV, social media and events to attract buyers to its new city of Badya in Egypt.

Campaign details

Brand: Badya Brand owner: Palm Hills Developments Lead agency: FP7/CAI, Part of McCann Worldgroup, Good People Country: Egypt Industries: Property & construction Media channels: Events & experiential, Outdoor, out-of-home, Social media, Television, Word of mouth, influencers 1 - 3 million