Babyshop: World Without Walls

Children's retailer Babyshop used a multichannel approach to redefine its brand strategy during Ramadan in the Middle East.

Campaign details

Brand: Babyshop Brand owner: Landmark Group Lead agency: FP7 McCann Dubai Contributing agencies: OMD Dubai Country: Middle East & North Africa (general regions) Industries: Clothing & fashion retail Media channels: Content marketing, Events & experiential, Merchandise & free gifts, Online video, Public relations, Radio & audio, Social media, Virtual & augmented reality Up to 500k