BMW: The Ultimate Data Machine

BMW, the car manufacturer, used data science to target high-value customers and increase dealership visits in the US.

Campaign details

Brand: BMW Brand owner: BMW Lead agency: Cadreon, UM Country: United States Industries: Luxury automotive Media channels: Programmatic display Budget: Over 20 million

Executive summary

With contemporary consumers taking a purchase path both on and offline, data is often fragmented, flawed and volatile; analysis requires careful management and reconciliation. We sought to find a solution to this industry wide issue, by developing a

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands