Audi Spain: The doll that chose to drive

Car maker Audi challenged the stereotypes of 'cars being for men, not women' in Spain through a Christmas campaign centred on a 3D-animated short video.

Campaign details

Brand: Audi Spain Brand owner: Volkswagen Group España Distribución, S.A. Lead agency: Proximity Barcelona Country: Spain Industries: Automakers & marques Media channels: Cinema, Online video, Social media, Television, Websites & microsites Up to 500k