The rise of Artificial Intelligence-enabled health platforms in China and what it means for healthcare brands

A country of China's population size and economy faces huge healthcare delivery challenges, as patients flock to tertiary hospitals in big cities – but AI is beginning to change this situation.

Digital strategy in healthcare marketing

This article is part of a series of articles on digital strategy in healthcare marketing. Read more.

Where to start

Anyone who’s had the chance to visit a Chinese public hospital can tell you they would want to avoid a repeat visit. Yet, these hospitals, especially the tertiary ones, are packed with patients. Their weary faces show they are tired of the burden of