Taming technology: How to deliver digital wellbeing at human scale

Even as digital starts to play an increasingly central role in the healthcare industry, consumers feel a growing need for more balance between the digital and physical worlds, as evidenced by research from Kantar’s US MONITOR.

Digital strategy in healthcare marketing

This article is part of a series of articles on digital strategy in healthcare marketing. Read more.

At a glance

As smartphones and other devices become woven into more and more aspects of daily life, consumers are pushing back, and seeking control over the balance of their analog and digital lives.