How to design healthcare apps that improve people's lives, by thinking differently

Identifies core attributes for increasing healthcare app success by focusing apps on behaviour changes in patients.

Digital strategy in healthcare marketing

This article is part of a series of articles on digital strategy in healthcare marketing. Read more.

Where to start

Digital health interventions are sorely needed: society stands to benefit hugely from healthcare apps that have the potential to change lives by improving and maintaining the health and wellness of users.