How to create radically relevant healthcare content that transforms campaigns into engagement systems

The healthcare journey has a long trajectory, as patients navigate the different components of managing their conditions.

Digital strategy in healthcare marketing

This article is part of a series of articles on digital strategy in healthcare marketing. Read more.

Where to start

In many cases, brands are using a singular approach to measuring social media content effectiveness, usually by looking at impressions across a target and trying to optimize against a large campaign concept. However, by breaking down content in terms