How health brands can combine medical and consumer data to play a meaningful role in people’s lives

Healthcare marketers need to manage two types of data: medical data and consumer data, and the situation presents unique challenges when it comes to privacy and integration.

Digital strategy in healthcare marketing

This article is part of a series of articles on digital strategy in healthcare marketing. Read more.

Where to start

The growth of data intelligence analytics has been a game-changer for marketers across all industry...