Health data – and how attention to privacy is becoming a differentiator

When it comes to the healthcare category and data, a brand’s attention to privacy will be a differentiator going forward, as tension around data sharing is heralding in a new age of privacy, as many question the ethics of wholesale data gathering, and raising the stakes for brands to put ethics around their data.

Digital strategy in healthcare marketing

This article is part of a series of articles on digital strategy in healthcare marketing. Read more.

Where to start

The digital health revolution has ushered in an era of data-powered insight for patients, thanks to a proliferation of apps, wearables and digital tools.