AXE: What's your magic?

Axe, the deodorant brand, gave its consumers in Poland the opportunity to show people their hobbies in action which led to over 13 millio views for the brand.

Campaign details

Brand: AXE Advertiser: Unilever Agency: DDB&tribal/Mindshare Poland Country: Poland

Campaign Summary

We created a local campaign, during which we showed ordinary men with some extraordinary hobbies. Materials created as part of the "Wh

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