CALM: The picture worth a thousand ads

The Campaign Against Living Miserably (CALM), a charity, created a striking public installation in the UK to increase awareness of male suicide and suicide prevention.

Campaign details

Brand: CALM Client: CALM Agency: adam&eveDDB London

Executive Summary

I want to apologize in advance if what you read next darkens your mood, sours your evening, or puts a cloud over your weekend.

Because this isn't a paper about brands, or brilliant advertising.