Tourism Tasmania: Come Down For Air

Tourism Tasmania, the Tasmanian Government's tourism marketing agency, promoted tourism in Tasmania with its campaign Come Down for Air.


Tasmania. A wild and whimsical island off the mainland.

The task was to retain this unique soul but scale to deliver 7x growth.

Here and beyond.

Move it beyond a short break away to a place where you take away a way of life and being. Because there is no gap between how you holiday and how we live.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands