TAL: From 'life insurance' to 'insurance for life'

TAL, a life insurance company, increased consideration for the brand in Australia by focusing on the living benefits of life insurance with its Scars campaign.


It's not easy to talk about. And even harder to garner trust when you are a life insurer. Especially in a Royal Commission era.

Most people exit from communications about life insurance because of that and because of their misunderstanding. They think it is a benefit paid out on death, because it's not a priority and because 'it won't happen to me'.

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