NZ Transport Agency: The Unsaid

The New Zealand Transport Agency, an entity promoting safe and functional transport by land, encouraged New Zealanders to condemn drug-driving with its emotion-driven campaign The Unsaid.

Client problem

Drugs are a major contributor to harm caused on our roads.

In 2017, drug driving deaths surpassed drink-driving deaths.

Now, 1 in 4 drivers killed have drugs in their system.

But Kiwis remain unconcerned, with only 10% believing drugged drivers makes our roads unsafe.

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