TymeBank South Africa: TymeBank Launch Campaign

TymeBank, a digital retail bank, grew its brand in South Africa by creating a series of digital and earned media content that used brand storytelling to drive engagement.

Campaign Purpose

The legacy of economic exclusion remains a serious problem in South Africa. With high barriers to entry created by the five established banks in the country, the ability to open and operate a bank account - a key driver for financial inclusion - has

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