Tourism Central Coast: Have a Little Adventure

Tourism Central Coast, the official tourism marketing board for the Australian Central Coast region, increased tourism levels by creating a suite of TVCs showing the little adventures it offers.

Campaign Purpose

The Central Coast (Coast), just an hour north of Sydney (in NSW Australia) had a tourism problem. People had stopped coming, and tourism spend in the region had been declining in real terms since 2014.

Extensive research showed that Sydneysiders,...