Snickers: Columbia, The Official Soccer Team of Confusion

Snickers, a confectionary brand, increased brand buzz and sales in Colombia during the 2018 Football World Cup by creating a humorous fake team based on a misconception about Colombia.

Campaign Purpose

Snickers was looking for ways to increase sales by reactivating their local communication and connecting with their consumers. The brand identified that it had to activate all points of contact with its consumer, digital, point of sale, and parcel se

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