Snapdeal: Kids Not For Sale

Snapdeal, an e-commerce company, partnered with Save the Children in India to launch a teaser and web banner campaign advertising a fake sale before revealing that the real problem was the selling of children with #KidsNotForSale.

Campaign Objectives

Snapdeal is one of India's largest online marketplaces with 7 million daily visits and 70+ million app downloads, with 63% of their audience belonging to 25+ age group (potential parents). They wanted to leverage their platform to bring...