Samsung Explore

Samsung, the technology company, reached millennials in Singapore by launching a content hub that produced content that spoke to their culture and passions.

Campaign Purpose

Prior to the launch of Explore, was a purely e-commerce product catalog experience with no outlet for always-on engagement. It didn't give millennials a reason to connect with the brand other than purchasing products or seeking support. Furthermore, Samsung wasn't ranking for unbr

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands