Puppo, an animal feed brand, created personalised ads for every registered dog in New York City to increase awareness as a new start-up.

Campaign Purpose

Dog food products are generally categorised by size, either made for small, medium or large dogs. Puppo, a New York City based pet nutrition company, sets itself apart by gathering data from each customer to create a bespoke meal for their dog, desig

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands